To Each Their Own
To Each Their Own was a bit of an experiment in art and creative direction for myself as I essentially had no prior work examples as an art director despite knowing that I could do it. I took the "dress for the job you want, not the job you have" approach in a way I guess. I originally sat down with 4 friends who had all been shooting film and digital casually or professionally with the intent to put on an exhibition. There were a couple of early knock backs to my initial enquiries at various gallery spaces in the year or so prior to that meeting. I had to find a way to stress to these curators and owners that I had something worthy of hanging on a wall. For a virtual no-namer, they saw no reason or incentive in letting me into their space with no firm concept for a show.
I wanted to show that this was not a couple of hipster bandwagon jumpers in a grab for cash and we began to explore the concept of running the exhibition as a charity fundraiser. The group quickly expanded to add three more contributors to the show who each had their own idea of a charity that was close to their heart, and To Each Their Own was born. With the concept in the name it suddenly became an easy pitch to galleries and we locked in a two part exhibition in a matter of 48 hours. Part 1 was a one night only event at Goodspace Gallery in Chippendale with part 2 being a month long exhibit at 212 BLU cafe in Newtown, Sydney. Seven photographers would contribute seven images to raise funds for seven different charities across the five week event, with five images each at the Goodspace show, and the two remaining images from each contributor on display at 212 BLU.