Ramblin Rascal Tavern

The Crumb Consortium

The three skulls synonymous with good times and blurred nights came into my guardianship in 2018. Until then, the Tavern had seen several iterations of a logo surrounding three skulls drawn by Sydney tattoo artist Sanchez.

We defined and refined the existing visual elements so that they could be applied in a range of settings through print and digital media.

Product & Packaging Design

The goal of many hospitality based businesses is to simply operate within their community and survive. Often times operators glaze over opportunities to do something different with their brand and stick to the meat and two veg we know we can cook up time and again.

In 2019 my urge grew to communicate the Rascal brand beyond the four walls of the venue in the form of something that wasn’t just a piece of bar merch. Beer prices were going up and we started to wonder why we sold CUB brands and not our own.

So I created a recipe, logo and packaging, and got in touch with local Surry Hills based brewery Golden Bone. We wanted to make something purely local and small scale. Sourcing Wattleseed from Indigenous owned farms in Adelaide and using all Aussie hops and grain, we made a Wattleseed Pale Ale with a little idea and a big flavour. Keeping money directly in the pockets of those who played a hand in making it, and always supporting small businesses.

The Balvenie 5 Star Collaboration

Design & Art Direction for Social

Illustration & Print Design

Handpainted signage