Identity design for: Sanchez Tattoo
Client: Sanchez Tattoo
It's always nice collaborating with other artists. They understand the process because they usually follow their own. The man known only as Sanchez is a Sydney based tattoo artists with over 8 years professional experience not only on home soil, but around the world. Known for an varied portfolio of fun and heavy, 'Chez is not shy to push his creativity.
Sanchez was looking to get a website made to push his digital presence. The site would primarily be focussed around examples of his work and an online enquiry form to get all the essentials from a potential client before they even walk in the door. This speeds up the process and creates a less committal back and forth discussion leading up to a clients booking.
One of the most important parts of coming up with branding is the implementation of it. The context of seeing a logo printed on a white piece of paper may be entirely different to the way that logo is seen on a website. Creating components that can break apart, detach and move is means your logo is more versatile. This is when logo design turns into branding. The original chilli image was drawn by Sanchez on a piece of paper between sessions. I threw it into Illustrator and built the rest of the logo around it. Its simplicity of clean crisp lines in a two colour palate
The website was a fundamental aspect to the job as Sanchez wanted to have a clean and clear point of contact for current and potential clients. While Sanchez already had a publicly available portfolio of work through his Instagram page, the lack of structure in customer enquiries would mean that he was spending excess time squeezing essential info out of potential clients. Building a clear and concise webform was a fundamental aim while providing people with work examples and have the potential to build business through an eCommerce option in the future.