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Identity Design
Product & Packaging
Brand Guidelines
Logo - Double Deuce Lounge
Discretionary Bottled Cocktail - Packaging Design
Stinger Bottled Cocktail - Packaging Design
DD Coaster - Print Design
DD Keyring - Product Design
Double Deuce Lounge is the second offering from the team behind Sydney's Ramblin Rascal Tavern. Known for good times and great drinks, the teams tenure at the top of the Sydney hospitality scene is something to be admired by customers and peers alike.
I was given a pretty open brief by company Director, Charlie Lehmann - "70's porn chic". After painstakingly flicking through a couple of vintage Playboy magazines and piles of my own funk and soul records, a few things sang out loud. Colour, energy, movement, and plenty of dated adverts.
What evolved was representation guided by those few key focus points, rather than being period accurate.